Take Time to Know Your Buyer
Matchstick Marketing reviews a recent case in which popular brands failed to understand their customer, creating unforgiving backlash.
Stand out from the crowd with a marketing strategy carefully crafted for you, your team and your audience.
Strike a match.
Make it stick.
A boutique consulting firm that helps brands stand out and deliver on their promise to be different, meaningful and impactful through market strategy, brand identity and culture transformation.
Simplicity and clarity are two of the main ingredients to success. If your product is easy to pitch in your head, but hard to explain, or if you can't communicate your ideas easily and efficiently, this program is for you. Matchstick Marketing specializes in clarifying brand value so that you can sell better, attract investors and drive interest to your product or service with ease.
Why waste time and money spreading a message to an audience that won't convert? Matchstick makes your dollar work harder by identifying ideal client profiles and buyer personas through market research, user surveys and in-depth analysis. Archetypes are then used to build a go-to-market strategy that is appropriate for your budget and your audience.
Companies are made up by teams. Teams are made up by people. People are made up by values and goals. As your brand changes, it is important to define not only how the market sees you, but also how the people of your organization embody the values and goals set forth by the company. Attract and retain the right talent by building a culture that people believe in and want to work for.
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