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Take Time to Know Your Buyer

Matchstick Marketing reviews a recent case in which popular brands failed to understand their customer, creating unforgiving backlash.

Rad Max Vintage: Part 2, Create a Logo

In part two of the Rad Max Vintage case study, we take a look at the creative direction behind the new logo. If you missed the first...

Rad Max Vintage: Part 1, Naming Convention

A few weeks into the year of 2019, the owner and operator of LA-based vintage shop, formally known as "Max's NFL Vintage," contacted...

Consider Your Voice and Tone Thoughtfully

Are you exposing your communication strategy to unnecessary risk? Read why proper use of brand voice and tone is critical to your success.