Matchstick MarketingAug 6, 20193 minTake Time to Know Your BuyerMatchstick Marketing reviews a recent case in which popular brands failed to understand their customer, creating unforgiving backlash.
Matchstick MarketingMay 23, 20194 minBrand Identity: Naming Matchstick MarketingI've loved the idea of "Matchstick" for a very long time. I remember exactly where I was, walking down the main drag of Chestnut Street...
Matchstick MarketingMay 21, 20192 minRad Max Vintage: Part 2, Create a LogoIn part two of the Rad Max Vintage case study, we take a look at the creative direction behind the new logo. If you missed the first...
Matchstick MarketingMay 21, 20192 minRad Max Vintage: Part 1, Naming ConventionA few weeks into the year of 2019, the owner and operator of LA-based vintage shop, formally known as "Max's NFL Vintage," contacted...
Matchstick MarketingMay 18, 20193 minConsider Your Voice and Tone ThoughtfullyAre you exposing your communication strategy to unnecessary risk? Read why proper use of brand voice and tone is critical to your success.